Table of contents
It’s the crunch that has echoed across the internet. A thick chocolate bar, a vibrant green pistachio filling, and that unbelievably satisfying sound—the viral Dubai chocolate is undeniably the biggest food trend of 2025. With its massive popularity, a wave of incredible options has emerged, leaving fans around the world asking the same question: with so many choices, which one is the best?
From the original creators in Dubai to the master chocolatiers in Turkey who have perfected their own versions, the market is buzzing with delicious contenders. To help you navigate this exciting new world of chocolate, we’ve ranked the top 7 Dubai chocolate brands you can get your hands on, from excellent entry-level options to the viral OG itself.
Top 7 Dubai Chocolate Brands
7. V-Gift / Vezir
Kicking off our list is the brand that makes the viral trend accessible to everyone. V-Gift, from the confectioners at Vezir, offers a fantastic take on the Dubai chocolate that is both delicious and budget-friendly. This is the perfect excellent entry-level option for those who are curious about the hype but don't want to commit to a premium price tag. It delivers the essential combination of milky chocolate, creamy pistachio, and a satisfyingly crispy texture, making it a great choice for stocking up, sharing with family, or satisfying a sudden craving without breaking the bank.
6. Bolci
Coming in at number six is Bolci, a brand renowned in Turkey for its premium, artisanal approach to chocolate. While still an incredibly affordable and accessible option, Bolci brings a touch of gourmet craftsmanship to its Dubai chocolate bar. You can expect a higher quality of chocolate, and a filling made with their signature expertise in handling authentic Antep pistachios. For those looking for an excellent bar that tastes more expensive than it is, Bolci is the perfect choice, offering a clear step up in quality and flavour.
5. Dubaco
The Dubaco brand represents the heart of the trend-driven market. They have successfully captured the essence of what makes the Dubai chocolate so popular and packaged it in a way that is modern, appealing, and incredibly shareable. Their version is often noted for its generous filling and consistent quality, making it a reliable and delicious choice. Dubaco dubai chocolate is a solid mid-ranger that perfectly balances price with the authentic, crunchy experience everyone is looking for.
4. Ricolle
Ricolle has quickly become another viral favourite, making a name for itself with a Dubai chocolate that hits all the right notes. Their offering is often praised for its balanced sweetness and the distinct texture of the kadayif crunch. As a brand that has fully embraced the viral nature of this chocolate, Ricolle delivers a product that looks as good on your social media feed as it tastes. It’s a trendy, flavourful, and highly satisfying option that has rightfully earned its popularity.
3. Ülker
When an iconic brand like Ülker the scene, you know a trend has officially become a phenomenon. As one of Turkey's largest and most beloved confectioners, Ülker has brought the Dubai chocolate experience to the mainstream with the quality and trust they have built over generations. Their version is a viral sensation in its own right, offering a rich, satisfying, and perfectly executed take on the crunchy pistachio filling. For a taste that is both trendy and backed by a legendary name, Ulker Dubai Chocolate is a top-tier choice.
2. The Turkish Collective (Honourable Mention)
Before we get to number one, it’s important to give a collective nod to the Turkish brands on this list (Vezir, Bolci, Dobaco, Ricolle, Ülker). While the trend was born in Dubai, the soul of the chocolate—the Antep pistachios and the kadayif pastry—is Turkish. These brands have a home-ground advantage, with unparalleled access to the world's best ingredients and a deep cultural understanding of how to use them. For an authentic taste of the flavours that power the trend, these Turkish masters are an essential part of the Dubai chocolate story.
1. Fix Dessert Chocolatier
And at the number one spot is the brand that started it all: Fix Dessert Chocolatier, Based in Dubai, Fix is widely credited with creating the viral "Can't Get Knafeh of It" chocolate bar that launched this global obsession. Their creation set the gold standard with its incredibly thick chocolate shell, luscious pistachio filling, and the unmistakable crunch of toasted knafeh (kadayif). For those seeking the original, authentic, and trendsetting experience, Fix Dessert Chocolatier is the undisputed champion. It’s not just a chocolate bar; it’s a piece of viral history and the benchmark against which all others are measured.
Conclusion: Your Delicious Adventure Awaits!
So, there you have it—the ultimate roadmap to the crunch that has taken over social media feeds everywhere! The world of Dubai chocolate is no longer a distant, mysterious trend seen only in viral videos. As our list shows, it's a delicious and accessible adventure waiting to be delivered right to your doorstep.
Whether you’re just dipping your toes into this incredible phenomenon with an affordable and surprisingly gourmet bar from Turkish masters like Bolci or Vezir, or you're ready to go all-in with the viral hits from Ülker and Ricolle, there is genuinely no wrong answer. The real fun is in the discovery. Why not grab a few different brands, get your friends and family together for an epic taste-test, and find your personal favourite? Who knows, your next viral social media story could be you capturing that perfect, earth-shattering crunch!
Ultimately, this ranking proves that there’s a perfect Dubai chocolate bar for every craving, every budget, and every occasion. The only real dilemma is a delicious one: which creamy, crunchy, pistachio-packed masterpiece will you try first? Go on, your taste buds deserve an adventure. Happy crunching!
Summary
The list is topped by Dubai's own Fix Dessert Chocolatier, the brand largely credited with starting the global crunchy chocolate bar phenomenon.
Famous Turkish brands like Bolci, Ülker, and Vezir have masterfully created their own delicious and authentic versions, offering a direct link to the key ingredients of pistachio and kadayif.
The ranking covers a wide range of choices, from affordable and accessible "entry-level" bars by V-Gift and Bolci to the more mainstream viral hits from Ülker and Ricolle.
